Pricing vs Purpose: The Lesson I Learned the Hard Way

The Night I Almost Quit My Work

And the lesson that taught me the difference between pricing and purpose.

When I first started offering graphology consultations, I charged ₹500. 

Not because that’s what the work was worth, but because that’s all people were willing to pay.

It seemed fair at the time. I was new, passionate, and eager to help. But deep down, I knew what I was offering went far beyond a “quick handwriting analysis.” I would spend hours studying each person’s handwriting, understanding their emotions, and designing personalized graphotherapy steps. 

I helped people reduce anxiety, rebuild confidence, and reconnect with parts of themselves they had long forgotten.

And yet, business was slow. Some weeks, I’d have just two or three calls. The enthusiasm that once fuelled me began to fade, replaced by a quiet fear that maybe I had chosen the wrong path. 

One night, overwhelmed by doubt, I whispered to myself, “Maybe it’s time to stop. Maybe this isn’t working.”

The next morning, my phone rang. It was a mother I had worked with a few weeks earlier. Her son had been anxious and withdrawn when we first began his sessions. 

Through tears, she told me, “Thank you. He’s smiling again. He eats with us. He talks.”

That call changed everything.

It was the answer I couldn’t find the night before. It reminded me why I had started in the first place, not for the price tag, but for the purpose.

That moment taught me one of the most profound lessons of my career: even if the world doesn’t see the value of your work, you must.

It’s easy to measure worth through money, visibility, or validation. But the purpose isn’t about external recognition. The purpose is quiet. It’s what keeps you going when logic tells you to quit. 

It’s what whispers, “You’re making a difference,” even when no one else does.

Looking back, I realize that night wasn’t a sign to stop, it was a test of belief. A reminder that while pricing defines what people pay you, purpose defines what keeps you alive in your work.

If you’re someone who’s building something from the ground up,  whether it’s a business, a dream, or a calling,  remember this: you may not be paid what you’re worth right now. 

You may not be seen, appreciated, or understood. 

But if your work brings light to someone’s life, you’re already doing something extraordinary.

Don’t stop showing up.
Every single day.

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